This commercial case study relates to a commercial copywriting brief for radio communications specialists SFL Mobile Radio. One of SFL’s main handset and kit provider’s is Motorola, who introduced a […]
RESEARCH: Digital Storytelling at the FIFA World Cup 2018
Published on :Now the World Cup dust has settled and we know ‘it’ eventually went chez to France, post tournament analysis begins in earnest, looking back to plan ahead for the next […]
Serena Williams on Forbes highest paid athletes list shows sport is still a man’s world
Published on :Forbes revealed its 2017 World’s Highest Paid Athletes list with a flurry of eye-catching headlines. It was a week of double celebration for Champions League winner Cristiano Ronaldo as the […]
Ian Rush: I can understand Juventus fans still angry over Heysel
Published on :As May 29th approaches and thoughts turn to the 39 football supporters who died as a result of crowd disturbances prior to the 1985 European Cup Final between Liverpool […]
Rafa Benitez hails Liverpool FC captain Steven Gerrard as complete midfielder
Published on :This was an exclusive sit down interview with then Liverpool manager Rafael Benitez to mark Steven Gerrard’s 500th game for the club. It was written as a ‘set and hold’ […]
Listen to Liverpool legend Ronnie Moran in his own words
Published on :There are many great assignments as a sports writer. For me, one standout job was the privilege to sit down in the front room of Ronnie Moran’s Crosby home in […]
Sports Journalism and Ethics
Published on :A curated list of case studies and examples highlighting some of the key ethical considerations for sports journalism. From the Telegraph’s expose of the hapless England manager Sam Allardyce to […]
Put your shirt on Zlatan Ibrahimovic joining Manchester United
Published on :It is not typically the done thing for ageing footballers to secure a move to a club of Manchester United’s standing in the twilight of their careers. But such is […]
It may not be game, set and match for Maria Sharapova
Published on :Reckless beyond description. These were the words of former World Anti-Doping Agency president Dick Pound following Maria Sharapova’s shock announcement that she tested positive at the Australian Open for the […]
Premier League clubs should learn from Liverpool fans’ Anfield walkout
Published on :To quote Liverpool Football Club’s American owners, it was a tumultuous week – but the turbulence has been very much of their making. On seeing 10,000 disgruntled supporters walk out […]