In his most famous work, The Origin of Species, Charles Darwin argues that those able to adapt best to their changing environment have the best chance of surviving, while those who […]
The Future of the Football Match Report in the Digital Age
Published on :From bouncing around ideas regarding the digital landscape in sports reporting, to then embarking on a year long research and writing project before a global pandemic delayed the publishing and […]
Out of the Black: Widnes Vikings, Digital Storytelling and Authenticity
Published on :Widnes Vikings have had a turbulent time on and off the pitch in recent years. Super League relegation in 2018 and the spiral to inevitable financial administration were consequential of […]
Brand Enhancement through Digital Storytelling: Child’s Play with Motorola
Published on :This commercial case study relates to a commercial copywriting brief for radio communications specialists SFL Mobile Radio. One of SFL’s main handset and kit provider’s is Motorola, who introduced a […]
RESEARCH: Digital Storytelling at the FIFA World Cup 2018
Published on :Now the World Cup dust has settled and we know ‘it’ eventually went chez to France, post tournament analysis begins in earnest, looking back to plan ahead for the next […]
Man Utd’s tablet ban is shrewd business that others may copy
Published on :Manchester United supporters lucky enough to see high-profile signings Radamel Falcao and Angel di Maria in action for the first time at Old Trafford at the weekend may have done […]
Blackburn Rovers kit launch ruffles feathers as #birdysdate goes viral
Published on :While Gerald Ratner can always be presented to disprove the theory there is no such thing as bad publicity, the words of Oscar Wilde appeared apt when Blackburn Rovers were […]