In his most famous work, The Origin of Species, Charles Darwin argues that those able to adapt best to their changing environment have the best chance of surviving, while those who […]
New Glocal Players: Exploring the emergence of fan produced digital football media
Published on :As a slight detour from PhD research, I delved into the increasingly unavoidable world of fan produced digital football media. After kindly being asked to produce an article for the […]
Caption This! Paul Pogba is not alone when it comes to social media gaffes
Published on :When Mick McCarthy referred to his Wolves players as ‘twits who tweet’, Wes Brown was the incumbent of Manchester United’s number 6 shirt. “Players are going to get themselves into […]
Brand Enhancement through Digital Storytelling: Child’s Play with Motorola
Published on :This commercial case study relates to a commercial copywriting brief for radio communications specialists SFL Mobile Radio. One of SFL’s main handset and kit provider’s is Motorola, who introduced a […]
RESEARCH: Digital Storytelling at the FIFA World Cup 2018
Published on :Now the World Cup dust has settled and we know ‘it’ eventually went chez to France, post tournament analysis begins in earnest, looking back to plan ahead for the next […]
Man Utd’s tablet ban is shrewd business that others may copy
Published on :Manchester United supporters lucky enough to see high-profile signings Radamel Falcao and Angel di Maria in action for the first time at Old Trafford at the weekend may have done […]
Blackburn Rovers kit launch ruffles feathers as #birdysdate goes viral
Published on :While Gerald Ratner can always be presented to disprove the theory there is no such thing as bad publicity, the words of Oscar Wilde appeared apt when Blackburn Rovers were […]
Overturned lorry causes Seaforth traffic chaos
Published on :AN OVERTURNED lorry caused traffic chaos for motorists in Merseyside. The HGV crashed into the central reservation on Princess Way, Seaforth early this morning. The lorry spilt its load over […]