When Mick McCarthy referred to his Wolves players as ‘twits who tweet’, Wes Brown was the incumbent of Manchester United’s number 6 shirt. “Players are going to get themselves into […]
Brand Enhancement through Digital Storytelling: Child’s Play with Motorola
Published on :This commercial case study relates to a commercial copywriting brief for radio communications specialists SFL Mobile Radio. One of SFL’s main handset and kit provider’s is Motorola, who introduced a […]
RESEARCH: Digital Storytelling at the FIFA World Cup 2018
Published on :Now the World Cup dust has settled and we know ‘it’ eventually went chez to France, post tournament analysis begins in earnest, looking back to plan ahead for the next […]