Adapt or Die? The Digital Transformation of Reach PLC

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In his most famous work, The Origin of Species, Charles Darwin argues that those able to adapt best to their changing environment have the best chance of surviving, while those who […]

New Glocal Players: Exploring the emergence of fan produced digital football media

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As a slight detour from PhD research, I delved into the increasingly unavoidable world of fan produced digital football media. After kindly being asked to produce an article for the […]

The Future of the Football Match Report in the Digital Age

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From bouncing around ideas regarding the digital landscape in sports reporting, to then embarking on a year long research and writing project before a global pandemic delayed the publishing and […]

Manchester City, Financial Fair Play and Sportswashing

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Manchester City’s unfinished Champions League business with Real Madrid has assumed extra significance since the teams last met before football went into lockdown. In the first leg of their last […]

Out of the Black: Widnes Vikings, Digital Storytelling and Authenticity

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Widnes Vikings have had a turbulent time on and off the pitch in recent years. Super League relegation in 2018 and the spiral to inevitable financial administration were consequential of […]